{
 "company": "blue-apron",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "blue-apron-p01",
   "business": "Consumer meal-kit subscriptions",
   "category": "product",
   "dimension": "Meal kits",
   "statement": "Recipes arrived with pre-portioned ingredients.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-p07",
   "business": "Consumer meal-kit subscriptions",
   "category": "product",
   "dimension": "Kitchen products",
   "statement": "Blue Apron Market launched cooking tools and pantry products in November 2014.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-p08",
   "business": "Consumer meal-kit subscriptions",
   "category": "product",
   "dimension": "Wine offering",
   "statement": "Blue Apron launched a wine subscription in September 2015.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-p02",
   "business": "Consumer meal-kit subscriptions",
   "category": "product",
   "dimension": "Menu variety",
   "statement": "Menus changed over time rather than fixing the same meals indefinitely.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-p03",
   "business": "Consumer meal-kit subscriptions",
   "category": "product",
   "dimension": "Household plans",
   "statement": "The service offered two-person and family plans.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-p04",
   "business": "Consumer meal-kit subscriptions",
   "category": "product",
   "dimension": "Recipe development",
   "statement": "A culinary team developed recipes linked to ingredient procurement.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-p05",
   "business": "Consumer meal-kit subscriptions",
   "category": "product",
   "dimension": "Fulfillment facilities",
   "statement": "Blue Apron operated facilities for packing meal-kit orders.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-g01",
   "business": "Consumer meal-kit subscriptions",
   "category": "go_to_market",
   "dimension": "Marketing investment",
   "statement": "Blue Apron spent on marketing to acquire meal-kit customers.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-g02",
   "business": "Consumer meal-kit subscriptions",
   "category": "go_to_market",
   "dimension": "Repeat orders",
   "statement": "Management used repeat-order metrics in explaining customer economics.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-g05",
   "business": "Consumer meal-kit subscriptions",
   "category": "go_to_market",
   "dimension": "Recurring plans",
   "statement": "Meal kits were offered through subscription plans.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-g06",
   "business": "Consumer meal-kit subscriptions",
   "category": "go_to_market",
   "dimension": "Referrals",
   "statement": "Customers could introduce other customers through referral offers.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA1"
   ]
  },
  {
   "id": "blue-apron-g03",
   "business": "Consumer meal-kit subscriptions",
   "category": "go_to_market",
   "dimension": "Retention focus",
   "statement": "The company prioritized direct customers with stronger retention and engagement potential.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA3"
   ]
  },
  {
   "id": "blue-apron-g07",
   "business": "Consumer meal-kit subscriptions",
   "category": "go_to_market",
   "dimension": "Retail channel",
   "statement": "Blue Apron included retail opportunities in its strategic priorities.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA3"
   ]
  },
  {
   "id": "blue-apron-p06",
   "business": "Consumer meal-kit subscriptions",
   "category": "product",
   "dimension": "Fulfillment transfer",
   "statement": "Production and fulfillment assets transferred to FreshRealm.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA6"
   ]
  },
  {
   "id": "blue-apron-g04",
   "business": "Consumer meal-kit subscriptions",
   "category": "go_to_market",
   "dimension": "Retained commercial activity",
   "statement": "Blue Apron retained marketing and digital product operations after the FreshRealm sale.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA6"
   ]
  },
  {
   "id": "blue-apron-g08",
   "business": "Consumer meal-kit subscriptions",
   "category": "go_to_market",
   "dimension": "Wonder distribution",
   "statement": "The acquisition announcement introduced Blue Apron meals through Wonder locations in New York City and New Jersey.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BA4"
   ]
  }
 ]
}