{
 "company": "bloomberg",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "bloomberg-p01",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "product",
   "dimension": "Bond pricing",
   "statement": "The first terminal delivered real-time bond pricing to Merrill Lynch.",
   "event_date": "1982",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "BL2"
   ]
  },
  {
   "id": "bloomberg-p02",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "product",
   "dimension": "Analytical calculations",
   "statement": "The terminal combined historical information with bond and yield-curve calculations.",
   "event_date": "1982",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-g01",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "go_to_market",
   "dimension": "Anchor customer",
   "statement": "Merrill Lynch installed 20 terminals after the demonstration.",
   "event_date": "1982",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "BL2"
   ]
  },
  {
   "id": "bloomberg-p03",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "product",
   "dimension": "Newsroom",
   "statement": "Bloomberg established its own news service led by Matthew Winkler.",
   "event_date": "1990",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "BL2"
   ]
  },
  {
   "id": "bloomberg-g02",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "go_to_market",
   "dimension": "Leased access",
   "statement": "Bloomberg had leased 10,000 terminals by the date reported in the 1999 history.",
   "event_date": "1990",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "BL2"
   ]
  },
  {
   "id": "bloomberg-p04",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "product",
   "dimension": "Messaging",
   "statement": "The terminal included messaging used by a customer described in the reporting.",
   "event_date": "1999",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "BL2"
   ]
  },
  {
   "id": "bloomberg-p05",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "product",
   "dimension": "Asset coverage",
   "statement": "Bloomberg expanded the data service from bonds into stocks and commodities.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-p06",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "product",
   "dimension": "Back-office work",
   "statement": "The product added post-trade back-office services.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-p07",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "product",
   "dimension": "Story context",
   "statement": "Bloomberg combined news with graphs and calculations of the underlying financial data.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-p08",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "product",
   "dimension": "Automation",
   "statement": "The newsroom used automated reports of market movements alongside reporter-written stories.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-g03",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "go_to_market",
   "dimension": "Premium packaging",
   "statement": "Bloomberg sold a premium terminal rather than a pared-down version in the early expansion described by Bakker.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-g04",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "go_to_market",
   "dimension": "Press distribution",
   "statement": "Bloomberg supplied terminals to newspapers in exchange for attribution when they carried its stories.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-g05",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "go_to_market",
   "dimension": "Geographic expansion",
   "statement": "Bloomberg established staff in New York, Princeton, London and Tokyo by the late 1980s.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-g06",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "go_to_market",
   "dimension": "Broadcast reach",
   "statement": "Bloomberg distributed radio and television material through other broadcasting stations.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  },
  {
   "id": "bloomberg-g07",
   "business": "Financial information and the Bloomberg Terminal",
   "category": "go_to_market",
   "dimension": "Specialized audiences",
   "statement": "The news service covered small companies as well as stories with a broad financial audience.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BL3"
   ]
  }
 ]
}