{
 "company": "ancestry",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "ancestry-p01",
   "business": "Family-history subscriptions",
   "category": "product",
   "dimension": "Online subscriptions",
   "statement": "Ancestry began selling online subscriptions around 1997.",
   "event_date": "1997",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-p02",
   "business": "Family-history subscriptions",
   "category": "product",
   "dimension": "Census images",
   "statement": "US census-image access launched as an additional paid offering in October 2000.",
   "event_date": "2000",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-p03",
   "business": "Family-history subscriptions",
   "category": "product",
   "dimension": "Database additions",
   "statement": "The marketing director described adding new databases each business day.",
   "event_date": "2001",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-g01",
   "business": "Family-history subscriptions",
   "category": "go_to_market",
   "dimension": "Renewal terms",
   "statement": "Subscriptions renewed automatically unless cancelled.",
   "event_date": "2001",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-g02",
   "business": "Family-history subscriptions",
   "category": "go_to_market",
   "dimension": "Free research",
   "statement": "Some records and user-created content were available without a subscription.",
   "event_date": "2001",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-g03",
   "business": "Family-history subscriptions",
   "category": "go_to_market",
   "dimension": "Email publishing",
   "statement": "Free newsletters brought interested researchers back to the service.",
   "event_date": "2001",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-g04",
   "business": "Family-history subscriptions",
   "category": "go_to_market",
   "dimension": "Affiliates",
   "statement": "Other sites earned commissions when referred visitors bought subscriptions.",
   "event_date": "2001",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-g05",
   "business": "Family-history subscriptions",
   "category": "go_to_market",
   "dimension": "Portal partnerships",
   "statement": "Ancestry maintained co-branded relationships with AOL and other portals.",
   "event_date": "2001",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-g06",
   "business": "Family-history subscriptions",
   "category": "go_to_market",
   "dimension": "Search advertising",
   "statement": "The company bought genealogy-related keyword advertising.",
   "event_date": "2001",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-g07",
   "business": "Family-history subscriptions",
   "category": "go_to_market",
   "dimension": "Subscription duration",
   "statement": "The company offered quarterly and annual plans.",
   "event_date": "2001",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "AN2"
   ]
  },
  {
   "id": "ancestry-p04",
   "business": "Family-history subscriptions",
   "category": "product",
   "dimension": "Family trees",
   "statement": "Registered users could create online family trees.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "AN1"
   ]
  },
  {
   "id": "ancestry-p05",
   "business": "Family-history subscriptions",
   "category": "product",
   "dimension": "Record hints",
   "statement": "The service suggested records using information in family trees.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "AN1"
   ]
  },
  {
   "id": "ancestry-p06",
   "business": "Family-history subscriptions",
   "category": "product",
   "dimension": "Attached records",
   "statement": "Users could attach records to tree profiles.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "AN1"
   ]
  },
  {
   "id": "ancestry-p07",
   "business": "Family-history subscriptions",
   "category": "product",
   "dimension": "User contributions",
   "statement": "Users contributed photographs, documents and written stories.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "AN1"
   ]
  },
  {
   "id": "ancestry-p08",
   "business": "Family-history subscriptions",
   "category": "product",
   "dimension": "Desktop software",
   "statement": "Ancestry sold Family Tree Maker alongside its internet products.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "AN1"
   ]
  },
  {
   "id": "ancestry-g08",
   "business": "Family-history subscriptions",
   "category": "go_to_market",
   "dimension": "International sites",
   "statement": "Localized sites served research markets outside the United States.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "AN1"
   ]
  }
 ]
}